Proof that the New York Times is More Popular than the Wall Street Journal — Among Thieves

by - July 1, 2010 at 11:34 am -

times_baristaThe Wall Street Journal is in a death-match with the  New York Times to win the hearts and minds of New York’s intellegentsia. But there is one crucial group to whom the Journal apparently doesn’t appeal: thieves.

 A few months ago, a thief began ducking into the Starbucks at 73rd Street and Columbus Avenue and swiping every single copy of the New York Times from a rack near the door. The Journal, placed just below the Times on the rack, never got touched, despite its new Greater New York section meant to appeal to the kinds of Manhattanites who frequent Starbucks.

The thief was brazen and consistent. Eventually, the store took action, removing the Times from the rack and posting a sign to customers telling them to see the barista if they want one. And since then, the thief hasn’t returned, despite the juicy stack of Wall Street Journals now perched at the top of the news rack (USA Today, also on the rack, is also not popular with thieves apparently), a barista told us.

Boring, bourgeois people like me may sneer at the activities of thieves. But even I am aware of this fact: a thief knows the true value of a thing, because far from the corporate boardrooms where newspaper executives control the world, he has to sell it.

(Many thanks to an anonymous tipster who understands our sense of humor.)


What, the Journal and USA Today aren't good enough for a thief?

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