Another Place to Buy $200 Jeans Opening on Columbus

by - June 9, 2010 at 10:07 am -

IMG_4676Paige PPD, a California jean store, will soon be selling its $200 denim on Columbus Avenue between 71st and 72nd Streets, in the space vacated by a Godiva chocolate shop.

Paige, named for founder and fit-model Paige Adams-Geller, is the company’s women’s line. Adams-Geller, who has a phenomenal body, wants you to know that you don’t need to have a phenomenal body to look good in jeans. All you need is $189.

PPD, which stands for Premium Design Denim, is the men’s line. Likewise, you can be a fatty, as long as you’ve got the cash. But try not to be a fatty.

jeansPaige has a lot of competition for jeans-wearers in the area, including upscale AG Adriano Goldschmied on Columbus between 74th and 75th, slightly less expensive Lucky Brand Jeans a block South on Columbus, and Urban Outfitters on 72nd and Broadway.

The company’s only current New York store is at 829 Washington Street in the meatpacking district.

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